Build a business that doesn't rely on you.
Work directly with me to remove founder dependency, strengthen your team and build a business that can scale without everything running through you.
- Board-level support from a founder who's built, exited, and is building again
- The systems and frameworks I used to sell my agency in three years
- A clear 90-day roadmap focused on your biggest constraint
SEVEN-FIGURE EXIT // 250+ BRANDS SCALED
Sound familiar?
Most of the founders I work with have already built something impressive. A real team, real revenue, loyal customers, and reasonable growth. But nearly all of them have the same problem: the business works, but it still leans too heavily on them.
What made you successful initially (you) is now the thing holding your business back. The solution isn't working harder. It's building the business differently: growth that no longer relies on you, systems that allow the business to scale, people who own outcomes, and a business worth more every year whether you're in the room or not.
That’s what I can help you do. We find the constraints holding the business back and remove them, one by one, until it's easier to scale, more enjoyable to run, and far less dependent on you.
WHO'S THIS GUY?
👋 Hello, I'm Gavin
I don't class myself as a "coach" or "consultant". I'm an entrepreneur who's founded and exited a leading agency, worked with 250+ brands and is now the active CEO of a healthtech brand.
I know what it's like to build a business that depends on you, because I did it for years. From the outside, business looked great. But behind the scenes, I knew what I was building wasn't sustainable. Everything relied on me.
I realised that if I wanted to create something that could truly scale, give me back my time and become a business that could sell, I had to stop being the centre of it.
So when I launched my advertising agency, I built it to sell from day one. In just 3 years, it grew into one of Scotland's leading paid advertising agencies and was acquired in a seven-figure deal.
Most founders make the big calls alone. You won't.
The most expensive mistakes in business rarely look like mistakes at the time. They look like a promising hire, a sensible pricing decision, a new direction or an opportunity that feels too good to turn down.
Without the right person challenging your thinking, it is easy to commit too early, move too slowly or spend months solving the wrong problem.
One wrong decision can cost tens of thousands of pounds, months of wasted effort or an opportunity you never get back.
This is board-level support from someone who has built, scaled and sold a business. A second set of eyes that helps you avoid expensive mistakes, make better decisions faster and reach the next stage with fewer wrong turns.
How it works
I don't have a set curriculum or course, because every business is different. Instead, we'll focus on the biggest constraint in your business. This tends to revolve around my 4P's:
Pipeline
If you don’t have a predictable and consistent way of generating leads and new business, it’s impossible to scale. Unfortunately, this is true for most businesses. I spent a decade building predictable pipelines across 250+ brands. We can build yours so growth stops riding on your effort or your mood.
Process
Your team shouldn't be delivering from memory or instinct. They should be running a system, and the system delivers the result. That means for every step in your customer journey, there should be processes, systems and checklists so that nothing depends on you or one single person. We can build that out.
People
One of the most important jobs as the founder is to build a high-performance team. A high-performance team is one that's filled with people that own outcomes, and aren't just task doers. We can build out your talent attraction and retention strategy.
Profit
It's easy to forget the purpose behind a business: to make a profit. We'll work together to optimise your business for the end goal, whether that's maximum profit (lifestlye business) or enterprise value (building to sell).
Who is this a fit for?
Perfect for you if
- You already have a working business with recurring revenue
- You're tired of winging it and want a repeatable way to scale
- You want clarity over motivation
- You'll actually do the work between sessions
Not for you if
- You want someone to do the work for you
- You're after a quick hack rather than real foundations
- You want a course, curriculum or coach
- You want a yes-man. I'll tell you what I think, even when it isn't what you want to hear.
What's included
What working together looks like
Two strategy calls a month, focused on your biggest constraint
WhatsApp access between calls for quick questions and decisions, answered same or next working day
A clear action plan after every call, and someone holding you to it
A second set of eyes on every big decision, from hiring to pricing to an exit
The frameworks and systems I used to sell my own agency, yours to keep
Please note: I will help you make the right calls and keep you moving, but it's down to you and your team to do the work.
The investment
Cancel any time.
I only work with a handful of founders at any one time, so if this is of interest, fill out the form and I'll let you know if there is space.
ApplyNot sure? Start with a Scale SessionFrequently asked questions
How is this different from a business coach?+
Most coaches, I hate to say it, haven't built and sold the kind of business you're building. I have. And I'm doing it again. So you get someone who's done it, not someone who's read about it.
I'm already flat out. Where do I find the time?+
That's the reason to start, not to wait. Busy and productive aren't the same thing. The early work gives you time back by getting things off your plate.
My business is a bit different. Will this work?+
Almost every founder says that. The core problems are nearly always the same: founder dependency, weak systems, unpredictable growth. Different industry, same fix.
What if I don't want to sell?+
Most founders I work with have no plans to. A business built to sell is just a well-built business. The option to sell is the byproduct.
How long do most founders stay?+
No lock-in, cancel any time. That said, every founder I've worked with has stayed at least six months.
How do we start?+
Fill out the form, or start with a Founder Advisory Session. Either way we'll know quickly if it's a fit.