This is our FIRST solo episode of the Funnels & Growth Show! I’m excited to be here and I’m gonna be talking all about understanding your dream customer and one of my secret weapons for copywriting & marketing.
We’ve just finished up an incredible 5-day challenge with over 500 business owners and one of the challenges we set them was to create a dream customer.
I realised then that so many people *think* they know who their dream customers are… but when they dive into it, they don’t.
This is a problem.
Why is understanding your dream customer so important? Listen in to find out!