It’s fair to say that I create a lot of video content, what with my Funnel Academy, my Facebook group, my coaching calls, my social media channels, my YouTube channel…I’m creating something new pretty much every day.
And the one thing that helps me do that without getting too stressed out? Having the right tech around me. I know that having the right tech tools is something a lot of you struggle with so to give you a bit of inspiration, I’m going to walk you through my entire tech setup.
My only disclaimer is that I’m no tech expert, so if I get any terms wrong, don’t hold it against me!
Okay, let’s go.
1. My Camera
The most logical place to start and the reason you keep seeing my face all over YouTube, LinkedIn and Facebook: my camera.
My camera of choice is the Sony a6400. I used to be a Canon man — I had the Canon G7X and the Canon 70D. But the thing with the Canon DSLR, particularly the 70D is that it started to feel a bit too big and kind of clunky. I knew that if I was travelling I’d need something more compact, something I could almost put in my pocket. Now I know I could put the Canon G7X in my pocket but it doesn’t really have the same capabilities as a big DSLR.
So I started to look into Sonys. I knew I wanted something with a flip screen and something that would allow me to record for longer than 30 minutes. The only one I found that ticked all of the boxes was the Sony a6400 — and I’m totally sold on it.
It does everything I want it to; it looks nice and sharp, it’s got slo-mo, it records for over 30 minutes, and it’s compact. It’s just an all-round great camera
2. My lens
Next up is the lens. This won’t take long because I only have one: the Sigma 16mm F1.4.
I’ll admit I was pretty clueless when it came to looking for a lens so I asked some photographer and videographer friends for advice. I told them my criteria — a lens that looks super sharp, that gives a good, wide angle, and one that does that blurry background thing — and they all told me to go for the Sigma 16mm F1.4. So I did and it’s another box ticker.
3. My mic
This one is thanks to my good friend Colin Gray at The Podcast Host. He’s totally the go-to person when it comes to podcasting tech and when I told him that I wanted the best podcasting mic that would be easy to use, he recommended the RODE Podcaster microphone.
It’s ideal because I don’t have to deal with mixing desks and all that jazz, I can just plug it into the USB on my MacBook and it’s good to go. And I use it for everything. Every Zoom call, every group coaching session on the Funnel Academy, every video I make…
I do have other mics, like the RODE VideoMic Pro and a lapel mic, but this one just beats them all in terms of the quality and ease of use.
4. My lighting
I’m pretty lucky in that I have a window right here so whenever I do calls or LinkedIn Lives I can usually just use natural light.
However, when I’m creating videos for YouTube and maybe higher quality videos, I like to use a bit of artificial lighting, and I have two Aperture AL-M9s to help me do just that. These were recommended to me by Jack Gaisford, over on LinkedIn, who’s another video expert dude that knows way more than I do about lighting and camera setup. I told him I needed a good quality lighting setup that wouldn’t take up my whole office.
Admittedly, they’re a lot smaller than I expected but they are super high quality, really bright and they do a great job, whether I’m using one or both of them.
5. The Elgato Cam Link 4K
So this nifty little device allows me to link my camera to my MacBook with an HDMI port so I can use my DSLR as a 4K webcam when I’m doing video calls, LinkedIn Lives and creating video content. It gives me that really high quality 4K, 1080p feed from my camera to my MacBook. Check it out here.
6. My Ecamm Live software
I actually use Ecamm to create all of my video content now, everything from my YouTube, my Facebook, my live streams, my training videos for the Funnel Academy, and Facebook group.
With Ecamm, rather than having to hit record on my camera and then take my memory card out, I hit record on my screen and the file then directly downloads to my MacBook. So I can send it off to an editor really easily. And, with one click of a button, I can share my screen if I want to do tutorials or I can do fun stuff like add text if, say, I’m doing a livestream or Facebook Live and I want to add a web address or some other text.
There you have it, guys, the top tech I use for creating my videos. And the best thing about it is that it all makes the whole process super easy — I can just sit in my chair, hit record, upload it and send it off to my editors. Job done. No worrying about the camera setup being right, no stressing about the sound quality of the mic or the lighting being decent.
So if you’re a business owner struggling to create video content, my top tip really is to get your tech setup right. Because when it’s as easy as sitting back and hitting ‘record’, it removes so many of the barriers to great video creation.
Hit me with any questions you have!