Ep 20: How To Put On Unforgettable Live Events – With Phil Mershon

Phil Mershon is the director of events at Social Media Examiner, putting on events such as Social Media Marking World, Video Marketing Summit and Facebook Ads Summit. He’s the host of The Man in the Pew show and author of the upcoming book Unforgettable. He’s a saxophonist and he just understands what it takes to create incredible and unforgettable live experiences.

Listen on Apple: https://podcasts.apple.com/gb/podcast/how-to-put-on-unforgettable-live-events-with-phil-mershon/id1476836643?i=1000457799966

Listen on Spotify: https://open.spotify.com/episode/7C0gQWrLTfKb4T1M7dWeYj

I speak to Phil about:

  • You’re the director of events at SMMW, the biggest industry event of the year… so I’d love to chat to you about events, for anyone listening who may run events or think about running events. What does SMMW do better than anyone else?
  • I had an interesting conversation with someone in my audience recently about what brings people to events. They thought it’s often not what event organisers think it is (i.e, the content). What do you think brings people back to events every year?
  • What are some of the small things you do as an event organiser that don’t get recognition, but play a huge part in attendee happiness?

Find out more about Phil here: 



Game Leadership Board:

  1. Mark Asquith 10/10
  2. Mike Morrison 9/10
  3. Mark Schaefer 8/10
  4. Sue B. Zimmerman 8/10
  5. Lisa Jenkins 7/10
  6. Ann Handley 7/10
  7. Chris Brogan 7/10
  8. Mari Smith 7/10
  9. Rand Fishkin 7/10
  10. Phil Mershon 7/10
  11. Paul Ramondo 6/10
  12. Janet Murray 6/10
  13. Bryan Kramer 6/10
  14. Brian Fanzo 6/10
  15. Kate Erickson 5/10
  16. Kim Garst 5/10
  17. Andrea Vahl 5/10
  18. Chris Marr 4/10
  19. Marcus Sheridan 4/10
  20. Jeff Sieh 4/10

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