My Story
I grew up in the Shetland Islands – the most northerly tip of the UK. (We did have WiFi, before you ask…).
My first taste of entrepreneurship came when I was aged 14. I ran a small dropshipping business, buying electronics from China and selling them on eBay. I built my first website at 14 years old which still gets sales to this day! (For some reason, people keep buying a giant glass chess set?)
At the time, I didn’t like living in Shetland. It felt too remote. But looking back, I’m incredibly grateful for being able to grow up in such a beautiful place.
I left Shetland at aged 18. I knew University wasn’t for me. It was never an option. I was, however, accepted into the Peter Jones Enterprise Academy in Manchester.
Moving from Shetland to Manchester was quite the culture change!
The academy was an incredible experience – one in which I was pushed out my comfort zone on a daily basis, whether that was pitching, networking or just having to work incredibly hard… All things that are a normal every day thing for me now – but certainly weren’t back then!
It was in Manchester I launched a corporate wellbeing company called Alba Fitness. I used to place personal trainers into corporate environments (such as call centres) to run corporate fitness programmes.
In 2014 I moved to Edinburgh and two things lead to me launching Blue Cliff Media, the social media agency I run now.
Firstly, working with personal trainers, I realised they were generally terrible at marketing themselves. Secondly, I was reading a book called the 7 Day Startup – a book all about (you guessed it) launching a business in 7 days. I couldn’t resist the challenge.
On June 21st 2015, I finished the book. On June 29th 2015, Blue Cliff Media was born out of my small bedroom.
I offered social media and community management services at the beginning but we eventually carved ourselves a nice wee niche in Facebook advertising. The business continues to grow and we have some amazing clients all over the world.
I’m now an international speaker and multi award winner. I speak at conferences, expos and workshops across the world on marketing, Facebook ads and entrepreneurship.
I love to create.
At the end of 2016 I started a weekly vlog. The main purpose of the vlog is to put a smile on people’s faces and it’s been viewed in the millions which is pretty cool. I’m also a keen writer (blogs – not an author… yet). I’ve been featured in the likes of Huffington Post, Virgin.com and Social Media Examiner.
That’s a little about me, have a look around the site and get in touch – I’d like to find out about you 
If you don’t hire Blue Cliff Media, then, well, you’re screwed. Just go ahead and keep placing crappy boosted posts and tossing your money out the window. But if you’re serious about your business and seeing tangible results that will grow your business exponentially, then please, for the love of all things holy, hire Gavin and his crew. I promise you’ll sleep better knowing your campaigns are in the hands of one of the most brilliant ad guys I’ve seen, and you’ll forget sometimes that you’re actually working.
I commissioned Blue Cliff Media to create an online marketing strategy for our winter sale. Our results were phenomenal; all units sold on the first day with customers queuing from 3.30am and generating over £14,000 worth of sales.
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