Instagram is one of the biggest social media platforms out there, with over 800 million monthly active users – more than Twitter.

Instagram is owned by Facebook. Setting up an Instagram advertising campaign is easier than it’s ever been.

Large or small businesses can use Instagram ads to their advantage. In this article, I’m going to show you how to create adverts on Instagram.

1. Choose your objective

Once you’re in the Facebook ads manager and you’ve clicked on create advert, you’ll be taken to the objective page. With Instagram ads, you can only choose one of the following objectives:

  • Brand awareness
  • Reach
  • Traffic
  • App Installs
  • Engagement (post engagement)
  • Video Views
  • Conversions
  • Lead Generation

2. Choose your targeting

Once you’ve chosen your ad objective, you’ll be taken to ad set, where you can select your targeting. I’m not going to go into detail here on targeting. If you want to find out more about that, you can click here.

Instagram Targeting Options

3. Choose your Instagram ad placements

This is where you choose to place your ad on Instagram. Your ads will be set to ‘Automatic’. When it’s set to this, Facebook will display your ads in places that are most likely to reach your objective.

Free Blueprint: Click here to download the formula we use to create Facebook & Instagram ads that convert.

If you want your ad to be placed on Instagram, click on ‘edit placements’. If you want your ads to be placed solely on Instagram, you can untick all the options expect Instagram. You can select Instagram feed or stories.

Creating Instagram ads by selecting the ad placement

4. Connect Your Instagram Account

Once you’ve done all of the above, you’ll be taken to the page to design your ad. On the left hand side, you’ll see the option for connecting your Instagram account. If it’s already connected, that’s great!

Selecting your Instagram profile for advertising

5. Design your advert

With Instagram ads, your design takes shape from an image, headline, text, CTA and a link. Just like a normal ad would.

Once you’ve designed your ad, simply go ahead and click on place order. Voila! You’ve created an Instagram ad.

Going forward, the tracking of the ad will be exactly the same as how it would be with traditional Facebook ads. You’ll be able to see all the data within the Ads manager.

Free Blueprint: Click here to download the formula we use to create Facebook & Instagram ads that convert.

Instagram ads are a great way to reach your customers. As always, it’s important to understand what sort of people use Instagram and what sort of mindset they’re in on the platform. If you can create a beautiful looking advert and you know you’re audience is on there, why not give it a shot?

Gavin