7 Things that Affect Facebook Advertising Costs

7 Things that Affect Facebook Advertising Costs

Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. But we...

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Pros and Cons of Outsourcing Facebook ads

Pros and Cons of Outsourcing Facebook ads

As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. For some, it's definitely worthwhile, for others it's worth learning how to run them yourself. In this article I want to...

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How To Make Sales Using Facebook Advertising

How To Make Sales Using Facebook Advertising

Facebook advertising can be a complex beast. You’ve probably seen lots of 'experts' claiming to be able to make you millions, but when you go and try yourself, you struggle to reach the level of success you want? There’s a huge disconnect between the number of people...

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Facebook Advertising Cost: How Much Do Facebook Ads Cost?

Facebook Advertising Cost: How Much Do Facebook Ads Cost?

A question I often hear is: "how much do Facebook ads cost?" It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about how much it costs to advertise on Facebook, Facebook ads pricing and the cost...

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How to Set Up Facebook Instant Articles

How to Set Up Facebook Instant Articles

Facebook Instant articles are open to publishers of all sizes. The announcement of Instant Articles came in February 2016, but they were officially opened for all in April. In this article, I’m going to talk about what Instant Articles actually are, how they can...

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My Highlights and Lessons From One Year in Business

My Highlights and Lessons From One Year in Business

One year ago today, I launched Blue Cliff Media. Well, that’s a lie. I launched Adworthy. We changed our name. What a year it has been. It’s been a rollercoaster ride, that’s for sure! In this article I want to share a little bit of the journey as well as the biggest...

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How To Create Instagram adverts?

How To Create Instagram adverts?

Instagram is one of the biggest social media platforms out there, with over 800 million monthly active users - more than Twitter. Instagram is owned by Facebook. Setting up an Instagram advertising campaign is easier than it's ever been. Large or small businesses can...

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Content Marketing Academy 2016: My Main Takeaways

Content Marketing Academy 2016: My Main Takeaways

The Content Marketing Academy is an annual conference hosted in Edinburgh by Chris Marr. Normally I wouldn’t write up about a conference or event I attended, but for the last 2 years, I’ve felt it’s necessary for this one. You can read my 2015 review here. The Content...

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MailChimp vs ConvertKit Review: What is best?

MailChimp vs ConvertKit Review: What is best?

In the first few years of business, MailChimp was my favoured email marketing software. I didn't have a big list and I wanted to keep costs to a minimum. MailChimp was free, did everything I wanted it to and came highly recommended from many of my peers. However, as...

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How Do You Create a Facebook Retargeting Ad?

How Do You Create a Facebook Retargeting Ad?

After reading this article, chances are you'll get followed around Facebook with a retargeting ad of mine... (depending on if it's running right now or not) Have you ever searched for something on Amazon, like a pair of shoes or a dress, only for that same product to...

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Should You Buy Facebook Page Likes?

Should You Buy Facebook Page Likes?

"Should I buy Facebook likes?" is a question I hear a lot and one I think needs to be answered. On one hand, people don’t like to be seen with a small number of likes, but on the other hand, theres an argument that likes don't mean anything these days due to...

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The Complete Guide to Getting Started with Facebook Ads

The Complete Guide to Getting Started with Facebook Ads

Facebook offers the best advertising platform available today. No other advertising platform has EVER allowed you to target your message so specifically and with such accuracy before. If we look at traditional media such as television, radio or newspapers, the...

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How Much Should You Spend On Your Facebook Ads?

How Much Should You Spend On Your Facebook Ads?

Almost everyone that comes to me for Facebook advertising support has run some sort of campaign themselves. More often than not, they've not seen the results they'd hoped for. They've boosted a few posts, or thrown a few hundred pounds towards ads... but crickets. No...

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5 Reasons You Should Be Using Facebook Advertising

5 Reasons You Should Be Using Facebook Advertising

Facebook advertising provides you with one of your biggest business opportunities. According to emarketer, 96% of marketers claim Facebook offers the best return on investment. When you compare Facebook ads to traditional advertising like TV, Radio or Newspaper, it...

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Facebook advertising: boosted posts vs promoted posts

Facebook advertising: boosted posts vs promoted posts

One of the most common questions I'm asked is: should I boost my posts on Facebook? It's a great question. That blue button must have made Facebook a ton of money. If your post is performing well, Facebook encourage you to boost it to reach even more people. If your...

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Snapchat: A Guide on How and Why You Should Use it

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young...

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Edinburgh: Top 5 Social Media Pages

Edinburgh: Top 5 Social Media Pages

No doubt about it, Edinburgh is a beautiful city. What other city can boast both a castle and dormant volcano? Edinburgh’s fascinating history and unique beauty lends itself brilliantly to social media. Any company based in Edinburgh could use this setting to their...

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My thoughts on Joe Wicks: The Body Coach

My thoughts on Joe Wicks: The Body Coach

You've probably come across or heard about Joe Wicks over the last few years. Commonly known as 'The Body Coach', he shot to fame with his 90 Day ‘Shift, shape and sustain’ diet and exercise programme and #leanin15 videos. The fitness industry is one I've always kept...

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7 Day Startup – 6 months on

7 Day Startup – 6 months on

On June 29th 2015, I launched Blue Cliff Media. On the 20th June I had just finished reading a book called the 7 Day Startup, by Dan Norris and had decided that I was going to launch a business in just 7 days. On the 21st, I came up with the idea for what is now Blue...

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The harsh realities of being a business owner

The harsh realities of being a business owner

Launching and growing a business is an incredible adventure. There are euphoric highs, but also crippling lows. I’ve always wanted to run my own business. It’s always been a goal of mine. Leaving school, I didn’t want to take the normal route of University and so...

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Outsourcing social media: How much does it cost?

Outsourcing social media: How much does it cost?

*This post was written when I first launched my social media agency* Every week we speak to lots of business owners from all over the country and understandably one of the most common questions they ask us is: How much does it cost to outsource social media marketing?...

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The Content Marketing Academy 2015 Review

The Content Marketing Academy 2015 Review

On Friday 4th September, I attended The Content Marketing Academy (TCMA) conference, here in Edinburgh. The Content Marketing Academy conference was set-up by Chris Marr. I've known Chris for a few months now and attending the conference was a no-brainer. TCMA is all...

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Everything You Need to Know About Facebook Groups

Everything You Need to Know About Facebook Groups

Facebook groups are underrated. Many people don't understand the purpose of them, the benefits of them or even how to get involved with them. This definitive guide to Facebook groups is aimed to help you understand a little more about Facebook groups and how you can...

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The Social Media Marketing Show, Edinburgh

The Social Media Marketing Show, Edinburgh

Being an Edinburgh based social media marketing agency, it's important to show up at events like The Edinburgh Social Media Marketingx. Not only to learn lots of great insights from the industry, but also to show face and network. I went to the #SMMS yesterday and...

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7 things you MUST check before creating content

7 things you MUST check before creating content

Social media, when used properly, can be an amazing way to engage with your audience, build relationships and add value to your customers lives. However, the majority of people and businesses don’t seem to grasp this concept. There are still far too many businesses...

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7 Day Startup (Dan Norris) – Our 7 Day Startup journey

7 Day Startup (Dan Norris) – Our 7 Day Startup journey

*This post was written back in 2015 when I first launched my agency, Blue Cliff Media* I launched my social media agency, Blue Cliff Media in just 7 days. I got the idea from Dan Norris, founder of WP Curve and author the book '7 Day Startup: You don't learn till you...

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