3 Reasons You Need To Start Embracing Facebook Video

3 Reasons You Need To Start Embracing Facebook Video

Scroll through Facebook and what do you see? Lots and lots of video. It’s everywhere. We’re all consumers of video content. But only a small percentage of people actually create their own. Why is that? It’s hard. It’s time consuming. We don’t want people to look at us...

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The Great Facebook/Cambridge Analytica Over Exaggeration

The Great Facebook/Cambridge Analytica Over Exaggeration

“I’m leaving Facebook!” They text their friends on WhatsApp, before posting a selfie on Instagram. When the #deleteFacebook movement blew up, it was hard to know who to believe and to know what actually happened. But now that it's all calmed down, we can digest what...

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DotCom Secrets by Russell Brunson: Book Review 2018

DotCom Secrets by Russell Brunson: Book Review 2018

If you’re in business, you need to know how to market yourself online. It’s fair to say the author of DotCom secrets, Russell Brunson, is up there with the very best online marketers. I’ve just finished reading it and as someone who has read a lot of marketing books,...

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How To Get Featured On Any Blog Or Podcast

How To Get Featured On Any Blog Or Podcast

I’ve been lucky enough over the last few years, to write for or be featured on the the likes of EOFire.com, Huffington Post, Virgin.com, Kissmetrics, Social Media Examiner and more… Sometimes I'm asked things like ‘how do you write for Huffington Post?’ or ‘how did...

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Are Facebook ads effective for small businesses?

Are Facebook ads effective for small businesses?

A question I hear all the time is ‘Would Facebook ads work for ‘x’ type of business?’. My answer is typically ‘yes, but let’s take a look at a few things first…’. Facebook ads can work for any type of business: whether you’re a one-man-band or a household name....

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Facebook Pixel: What is it and why do you need it?

Facebook Pixel: What is it and why do you need it?

Before you get started with any digital marketing, it's important you set up some of the infrastructure required to be able to track your campaigns. If you're planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...

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Building a Personal Brand Website: Why?

Building a Personal Brand Website: Why?

If you’re reading this, you’re on my new site. Thanks for stopping by! For the last couple of years, I’ve done all my writing on the Blue Cliff Media site, but it never sat well with me. Back when I first started posting on social, I went through the whole personal vs...

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Why I’ve stopped my daily journal after 1,643 days

Why I’ve stopped my daily journal after 1,643 days

Documenting your life is one of the most satisfying things I think you can do. Not only does it give you something to look back upon, but I feel it subconsciously makes you live a better life (who wants to document a rubbish life?) On the 5th September 2012, I packed...

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The Best Vlogging Equipment: What Do You Need To Vlog?

The Best Vlogging Equipment: What Do You Need To Vlog?

Since launching my vlog in 2016, I’ve had countless people ask me what equipment I use. As much as I feel it’s not about the equipment, I still feel obliged to write this article, sharing with you all the gear I use to vlog: from filming to editing to promotion.

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Facebook Ads Guide: A List of the Best Resources

Facebook Ads Guide: A List of the Best Resources

Facebook advertising can be a complex beast. If you’re new to Facebook ads, the whole concept can look and feel really daunting. But, it’s hugely important to have at least a basic understanding of Facebook ads - even if you’re looking to outsource yours. Why?...

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My End of Year Review 2016

My End of Year Review 2016

As 2016 comes to an end, I’ve spent some time up in the Shetland Islands reflecting on what has been an incredible year. December is a special month for me. Things slow down, giving me time to reflect on the year gone, but even more excitingly, plan for the upcoming...

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World Class Communication with Marcus Sheridan

World Class Communication with Marcus Sheridan

On 28th November 2016, the way I communicate changed forever. Have you ever listened to a speaker? Or spoken to someone and felt completely captivated by them? Marcus Sheridan is one of those people. Whether he’s speaking to 5 or 500 people, he’s able to engage with...

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New Start Business of the Year 2016

New Start Business of the Year 2016

On the 18th November 2016, Blue Cliff Media won New Start Business of the Year at the WeDo Scotland awards. I was absolutely delighted to have won the award and I totally didn’t expect it. There’s a big ‘thing’ in the agency world of applying for every award going,...

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Daily Vlogging: The Results Of Vlogging 100 Days In A Row

Daily Vlogging: The Results Of Vlogging 100 Days In A Row

Daily vlogging is something I've always wanted to try. I love coming up with random ideas, challenges and experiments and my latest experiment was to create 100 vlogs in 100 days. The idea was to post them on my Facebook page to see what happened with my page growth,...

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The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival is an annual conferenced in Edinburgh. This year was the first year I've attended and it was great. It was a two-day event, on 18-19th August. The first day was a product based day, with the second day being full stack marketing. I only made the...

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Facebook Advertising Set-Up: 3 Things You Need To Do

Facebook Advertising Set-Up: 3 Things You Need To Do

Interested in running a Facebook advertising campaign but not sure where to start? In this article, I’m going to cover the three main things you need to do before you start advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to get the...

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Social Media Jobs Edinburgh: Top Tips For Getting The Job

Social Media Jobs Edinburgh: Top Tips For Getting The Job

Being a social media agency in Edinburgh, we’re often approached by graduates looking for jobs or seeking advice on how to get a job in the social media space. As an agency owner, I wanted to share my top tips for standing out and getting a social media job, despite...

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7 Things that Affect Facebook Advertising Costs

7 Things that Affect Facebook Advertising Costs

Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. But we...

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Pros and Cons of Outsourcing Facebook ads

Pros and Cons of Outsourcing Facebook ads

As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. For some, it's definitely worthwhile, for others it's worth learning how to run them yourself. In this article I want to...

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How To Make Sales Using Facebook Advertising

How To Make Sales Using Facebook Advertising

Facebook advertising can be a complex beast. You’ve probably seen lots of 'experts' claiming to be able to make you millions, but when you go and try yourself, you struggle to reach the level of success you want? There’s a huge disconnect between the number of people...

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Facebook Advertising Cost: How Much Do Facebook Ads Cost?

Facebook Advertising Cost: How Much Do Facebook Ads Cost?

A question I often hear is: "how much do Facebook ads cost?" It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about how much it costs to advertise on Facebook, Facebook ads pricing and the cost...

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How to Set Up Facebook Instant Articles

How to Set Up Facebook Instant Articles

Facebook Instant articles are open to publishers of all sizes. The announcement of Instant Articles came in February 2016, but they were officially opened for all in April. In this article, I’m going to talk about what Instant Articles actually are, how they can...

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My Highlights and Lessons From One Year in Business

My Highlights and Lessons From One Year in Business

One year ago today, I launched Blue Cliff Media. Well, that’s a lie. I launched Adworthy. We changed our name. What a year it has been. It’s been a rollercoaster ride, that’s for sure! In this article I want to share a little bit of the journey as well as the biggest...

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How To Create Instagram adverts?

How To Create Instagram adverts?

Instagram is one of the biggest social media platforms out there, with over 800 million monthly active users - more than Twitter. Instagram is owned by Facebook. Setting up an Instagram advertising campaign is easier than it's ever been. Large or small businesses can...

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Content Marketing Academy 2016: My Main Takeaways

Content Marketing Academy 2016: My Main Takeaways

The Content Marketing Academy is an annual conference hosted in Edinburgh by Chris Marr. Normally I wouldn’t write up about a conference or event I attended, but for the last 2 years, I’ve felt it’s necessary for this one. You can read my 2015 review here. The Content...

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MailChimp vs ConvertKit Review: What is best?

MailChimp vs ConvertKit Review: What is best?

In the first few years of business, MailChimp was my favoured email marketing software. I didn't have a big list and I wanted to keep costs to a minimum. MailChimp was free, did everything I wanted it to and came highly recommended from many of my peers. However, as...

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How Do You Create a Facebook Retargeting Ad?

How Do You Create a Facebook Retargeting Ad?

After reading this article, chances are you'll get followed around Facebook with a retargeting ad of mine... (depending on if it's running right now or not) Have you ever searched for something on Amazon, like a pair of shoes or a dress, only for that same product to...

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Should You Buy Facebook Page Likes?

Should You Buy Facebook Page Likes?

"Should I buy Facebook likes?" is a question I hear a lot and one I think needs to be answered. On one hand, people don’t like to be seen with a small number of likes, but on the other hand, theres an argument that likes don't mean anything these days due to...

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The Complete Guide to Getting Started with Facebook Ads

The Complete Guide to Getting Started with Facebook Ads

Facebook offers the best advertising platform available today. No other advertising platform has EVER allowed you to target your message so specifically and with such accuracy before. If we look at traditional media such as television, radio or newspapers, the...

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How much should you spend on Facebook ads?

How much should you spend on Facebook ads?

Almost everyone that comes to me for Facebook advertising support has run some sort of campaign themselves. Maybe they've boosted a few posts, or thrown a few hundred pounds towards ads... but sadly, the majority of people haven't seen the results they'd hoped for....

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5 Reasons You Should Be Using Facebook Advertising

5 Reasons You Should Be Using Facebook Advertising

Facebook advertising provides you with one of your biggest business opportunities. According to emarketer, 96% of marketers claim Facebook offers the best return on investment. When you compare Facebook ads to traditional advertising like TV, Radio or Newspaper, it...

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Facebook advertising: boosted posts vs promoted posts

Facebook advertising: boosted posts vs promoted posts

One of the most common questions I'm asked is: should I boost my posts on Facebook? It's a great question. That blue button must have made Facebook a ton of money. If your post is performing well, Facebook encourage you to boost it to reach even more people. If your...

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Snapchat: A Guide on How and Why You Should Use it

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young...

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Edinburgh: Top 5 Social Media Pages

Edinburgh: Top 5 Social Media Pages

No doubt about it, Edinburgh is a beautiful city. What other city can boast both a castle and dormant volcano? Edinburgh’s fascinating history and unique beauty lends itself brilliantly to social media. Any company based in Edinburgh could use this setting to their...

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My thoughts on Joe Wicks: The Body Coach

My thoughts on Joe Wicks: The Body Coach

You've probably come across or heard about Joe Wicks over the last few years. Commonly known as 'The Body Coach', he shot to fame with his 90 Day ‘Shift, shape and sustain’ diet and exercise programme and #leanin15 videos. The fitness industry is one I've always kept...

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7 Day Startup – 6 months on

7 Day Startup – 6 months on

On June 29th 2015, I launched Blue Cliff Media. On the 20th June I had just finished reading a book called the 7 Day Startup, by Dan Norris and had decided that I was going to launch a business in just 7 days. On the 21st, I came up with the idea for what is now Blue...

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The harsh realities of being a business owner

The harsh realities of being a business owner

Launching and growing a business is an incredible adventure. There are euphoric highs, but also crippling lows. I’ve always wanted to run my own business. It’s always been a goal of mine. Leaving school, I didn’t want to take the normal route of University and so...

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