How To Get Featured On Any Blog Or Podcast

How To Get Featured On Any Blog Or Podcast

I’ve been lucky enough over the last few years, to write for or be featured on the the likes of EOFire.com, Huffington Post, Virgin.com, Kissmetrics, Social Media Examiner and more… Sometimes I'm asked things like ‘how do you write for Huffington Post?’ or ‘how did you get on the Entrepreneur on Fire podcast...?' It’s often much simpler than you might think. There’s no complex, hidden system or process for getting published on these types of websites. (well, actually, there are some weird...

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How Much Does It Cost To Hire A Facebook Ads Consultant/Agency?

How Much Does It Cost To Hire A Facebook Ads Consultant/Agency?

If you’re thinking of hiring a consultant or agency to run your Facebook ads, it’s important to understand how much that might cost and what’s involved in the quote they provide you. Unless you get a rubbish one, hiring a Facebook ad consultant isn’t going to be cheap. There are definitely pros and cons to hiring one and that’s what this article is all about - helping you make the right decision. I’m going to cover: 1. How much it costs to outsource your Facebook advertising 2. What does a...

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Local Lead Generation: How to run profitable Facebook ads as a local business

Local Lead Generation: How to run profitable Facebook ads as a local business

If you're a business that offers services to people in your local area, you're in luck. One of the hardest parts of generating leads on Facebook is knowing how to target the right people. But with local businesses running local lead generation marketing, you don't need to over complicate your targeting: simply target people in the area you operate in. I've worked on 100's of local lead gen campaigns over the years and know what works and what doesn't. Let's take Chiropractor's for example -...

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Are Facebook ads effective for small businesses?

Are Facebook ads effective for small businesses?

A question I hear all the time is ‘Would Facebook ads work for ‘x’ type of business?’. My answer is typically ‘yes, but let’s take a look at a few things first…’. Facebook ads can work for any type of business: whether you’re a one-man-band or a household name. However, we need to see Facebook advertising for what it is. It’s simply a platform/technology that allows us to distribute our content in front of specific people. Can Facebook help me grow my business? First, before we determine...

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Facebook Pixel: What is it and why do you need it?

Facebook Pixel: What is it and why do you need it?

Before you get started with any digital marketing, it's important you set up some of the infrastructure required to be able to track your campaigns. If you're planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you should do. You should really have it installed before you spend a penny. But what is this pixel thingy...? What is the Facebook pixel? Facebook describes the pixel as "...an analytics tool that allows you to measure the...

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Productising a service: the convenient way to do business?

Productising a service: the convenient way to do business?

We live in a world of convenience. Where consumers want things quick and easy. When they're visiting your website, they're looking for two things: 1. How are you going to solve their problem? 2. How much is it going to cost? How many business websites do you see failing to mention price? A lot of us like to kid ourselves that our services are ‘bespoke’ and there’s no way we could ever package them up. I was the same. Blue Cliff Media turned 2 years old a few weeks ago and for two years, I was...

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37 things I’ve learned from my first 2 years in business

37 things I’ve learned from my first 2 years in business

2 years ago today, I launched Blue Cliff Media. I launched the business after reading the 7 Day Startup. Oh my WORD. What a journey. I've gone from having to work in a call centre to pay the bills, to working with some dream clients. It's been a journey of ups and downs. One that'll have many more I'm sure. Here's a few things I've learned over the last couple of years: 1. Time is your most valuable asset - protect it 2. Actively disqualify prospects - only let the best through 3. Hire people...

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Building a Personal Brand Website: Why?

Building a Personal Brand Website: Why?

If you’re reading this, you’re on my new site. Thanks for stopping by! For the last couple of years, I’ve done all my writing on the Blue Cliff Media site, but it never sat well with me. Back when I first started posting on social, I went through the whole personal vs professional profiles dilemma. “Do I post on my personal twitter, my business Twitter... or both!?”. In the end I decided to go for my personal brand. I removed the Blue Cliff Media Facebook page, created a Gavin Bell one and...

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Why I’ve stopped my daily journal after 1,643 days

Why I’ve stopped my daily journal after 1,643 days

Documenting your life is one of the most satisfying things I think you can do. Not only does it give you something to look back upon, but I feel it subconsciously makes you live a better life (who wants to document a rubbish life?) On the 5th September 2012, I packed my bags and moved from the Shetland Islands down to Manchester after I was accepted into the Peter Jones Enterprise Academy. It was the start of a huge journey for me and I wanted to document what was now in hindsight the...

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How to Vlog: The Best Vlogging Equipment

How to Vlog: The Best Vlogging Equipment

Since launching my vlog in 2016, I’ve had countless people ask me what equipment I use. As much as I feel it’s not about the equipment, I still feel obliged to write this article, sharing with you all the gear I use to vlog: from filming to editing to promotion.

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Facebook Ads Guide: A List of the Best Resources

Facebook Ads Guide: A List of the Best Resources

Facebook advertising can be a complex beast. If you’re new to Facebook ads, the whole concept can look and feel really daunting. But, it’s hugely important to have at least a basic understanding of Facebook ads - even if you’re looking to outsource yours. Why? Facebook ads are one of your biggest business opportunities right now. In order to get the best results - if you’re managing them yourself - you need to know how they work. Without having a grasp on how they work, you're setting yourself...

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My End of Year Review 2016

My End of Year Review 2016

As 2016 comes to an end, I’ve spent some time up in the Shetland Islands reflecting on what has been an incredible year. December is a special month for me. Things slow down, giving me time to reflect on the year gone, but even more excitingly, plan for the upcoming year. 2016 was a huge year for me. It was my first full year running a business. It was the year I took the jump to going fully self-employed. I’ve met hundreds of incredible people. I’ve spoken at events across the UK and Germany....

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World Class Communication with Marcus Sheridan

World Class Communication with Marcus Sheridan

On 28th November 2016, the way I communicate changed forever. Have you ever listened to a speaker? Or spoken to someone and felt completely captivated by them? Marcus Sheridan is one of those people. Whether he’s speaking to 5 or 500 people, he’s able to engage with people on a level I’ve never seen before. For anyone who doesn’t know about Marcus, he’s an international keynote speaker and has an inspirational story. His story involves taking his swimming pool company from near bankruptcy to...

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New Start Business of the Year 2016

New Start Business of the Year 2016

On the 18th November 2016, Blue Cliff Media won New Start Business of the Year at the WeDo Scotland awards. I was absolutely delighted to have won the award and I totally didn’t expect it. There’s a big ‘thing’ in the agency world of applying for every award going, but that’s something we've not done at all. It was a big surprise to find out I had been nominated for the award a few months ago. I had to go through two application forms, a video submission and an in-person interview before...

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What Would Happen If You Vlogged Every Day for 100 Days?

What Would Happen If You Vlogged Every Day for 100 Days?

I love coming up with random ideas, challenges and experiments. My latest experiment was to create 100 vlogs in 100 days and to post them on my Facebook page to see what happened with my page growth, my post reach and various other things. There's was no real reason behind the experiment - I wasn't following anyone's idea. The idea just popped into my head randomly one day. On 1st August I filmed the first of 100. In this article I’m going to share exactly what happened. It's been such an...

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The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival is an annual conferenced in Edinburgh. This year was the first year I've attended and it was great. It was a two-day event, on 18-19th August. The first day was a product based day, with the second day being full stack marketing. I only made the second day. The conference was based in the fantastic Central Hall venue and had around 500 people there on the Friday. The day was packed with some great speakers and I’m sure everyone went away with a lot of great takeaways. It...

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Facebook Advertising Set-Up: 3 Things You Need To Do

Facebook Advertising Set-Up: 3 Things You Need To Do

Interested in running a Facebook advertising campaign but not sure where to start? In this article, I’m going to cover the three main things you need to do before you start actively advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to get the Facebook pixel installed on your site. The Facebook pixel is a piece of code (don’t panic!) that you place on your website which allows you to track what people do on your site. It also allows you to create retargeting...

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Social Media Jobs Edinburgh: Top Tips For Getting The Job

Social Media Jobs Edinburgh: Top Tips For Getting The Job

Being a social media agency in Edinburgh, we’re often approached by graduates looking for jobs or seeking advice on how to get a job in the social media space. As an agency owner, I wanted to share my top tips for standing out and getting a social media job, despite the competitiveness of the market. Understanding the platforms It is absolutely vital to have an understanding of the different social media platforms. You need to know what sort of content works on each platform. It’s not good...

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7 Things that Affect Facebook Advertising Costs

7 Things that Affect Facebook Advertising Costs

Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. When we run a Facebook advertising campaign, we’re charged per action: whether that’s cost per click, cost per conversion or cost per like. It's a constant process of trying to drive these costs down. In this article, I cover 7 different things that affect the cost. Firstly... Product You’ve all heard the classic quote: you can’t polish a turd. No amount of...

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Pros and Cons of Outsourcing Facebook ads

Pros and Cons of Outsourcing Facebook ads

As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. Outsourcing Facebook ads isn’t right for every company. In this article I want to outline the pros and cons so you can decide what is best for you. Let’s jump into the advantages first... Advantages of Outsourcing Facebook Ads Expertise The majority of business owners I speak to have tried Facebook ads, but have failed to see any success with them....

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How To Make Sales Using Facebook Advertising

How To Make Sales Using Facebook Advertising

Facebook advertising can be a complex beast. You’ve probably seen lots of 'experts' claiming to be able to make you millions, but when you go and try yourself, you struggle to reach the level of success you want? There’s a huge disconnect between the number of people trying Facebook ads and the number of people that are having success with them. In this article, I’m going to show you a basic funnel. Understanding the psychology Before thinking about Facebook funnels, it’s important to...

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Facebook Advertising Cost: How Much Do Facebook Ads Cost?

Facebook Advertising Cost: How Much Do Facebook Ads Cost?

A question I always hear is: "how much do Facebook ads cost?" It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about the cost of running Facebook ads, the cost of outsourcing Facebook ads and whether or not you should. Let’s dive right in... How much does it cost to run Facebook ads? This question should possibly read "how much do you want to spend on Facebook ads?”. Because you’re always in control of how much you...

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How to Set Up Facebook Instant Articles

How to Set Up Facebook Instant Articles

Facebook Instant articles are open to publishers of all sizes. The announcement of Instant Articles came in February 2016, but they were officially opened for all in April. In this article, I’m going to talk about what Instant Articles actually are, how they can benefit your business and also how to set them up if you have a Wordpress website. What are Facebook Instant Articles? Facebook Instant Articles were built to solve one particular problem - slow loading times on the mobile web. How...

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My Highlights and Lessons From One Year in Business

My Highlights and Lessons From One Year in Business

One year ago today, I launched Blue Cliff Media. Well, that’s a lie. I launched Adworthy. We changed our name. What a year it has been. It’s been a rollercoaster ride, that’s for sure! In this article I want to share a little bit of the journey as well as the biggest lessons I’ve learned along the way. It all started on 22nd June 2015. I was sat on the bus, reading Dan Norris’ 7 Day Startup. As I read the book, I started to get an overwhelming itch to launch a new business. I had a think about...

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How To Create Instagram adverts?

How To Create Instagram adverts?

Instagram is one of the biggest social media platforms available, with over 800 million monthly active users - more than Twitter. It’s also owned by Facebook. Instagram released their ads platform a couple of years ago now and the power of them has grown over time. They’re easier than ever to create and all businesses - large or small - can use them to their advantage. In this article, I’m going to show you how to create adverts on Instagram. You may or may not be aware that Instagram ads are...

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Content Marketing Academy 2016: My Main Takeaways

Content Marketing Academy 2016: My Main Takeaways

The Content Marketing Academy is an annual conference hosted in Edinburgh by Chris Marr. Normally I wouldn’t write up about a conference or event I attended, but for the last 2 years, I’ve felt it’s necessary for this one. You can read my 2015 review here. The Content Marketing Academy is literally a business game-changing event. This year, the conference was hosted in The Hub on the Royal Mile, on the 2nd and 3rd of June. There was around 120 delegates there and one of the best things about...

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MailChimp vs ConvertKit: What is best?

MailChimp vs ConvertKit: What is best?

Since the business launched, we’ve used MailChimp as our primary email marketing service. There’s no denying, it’s a fantastic tool and one that I’d reccomend most new businesses to use, but recently we moved over to ConvertKit. In this article I’m going to cover some of the main reasons we made that move. So far, I feel like it’s been a good decision. The ability to send emails to unopens One of ConvertKits great features is the ability to resend emails to the people on your list that didn’t...

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How Do You Create a Facebook Retargeting Ad?

How Do You Create a Facebook Retargeting Ad?

You may have been followed around on Facebook by an ad of me. If not, you probably will after reading this! I’ve set this ad up using Facebook’s clever retargeting function. It’s the same thing that the likes of Amazon use. Have you ever searched for something on Amazon, only for it to follow you around Facebook? That’s through retargeting. In this article, I’ll show you how I’ve set it up and how you can do the same. Here’s a screenshot of the actual ad. 1. Set up the Facebook pixel on your...

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Should I buy Facebook page likes?

Should I buy Facebook page likes?

When working on Facebook advertising campaigns, we’re often asked by the client whether or not we think they should buy Facebook page likes. It’s a good question and one that we feel needs to be answered. On one hand, people don’t like to be seen with next to no likes, but on the other hand, theres an argument that states that likes don't mean anything these days due to Facebook’s algorithm. In this article I’ll talk through the different ways of buying likes, whether it’s worth it and whether...

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The Beginners Guide to Facebook Ads

The Beginners Guide to Facebook Ads

Facebook ads are the best advertising medium available today. No other advertising platform has EVER allowed you to target your message so specifically and with such accuracy before. If we look at traditional media such as television, radio or newspapers, the business case just doesn’t stack up anymore. Facebook doesn’t just allow you to target your message, it also gives you a wealth of analytics and insights on how people are engaging with those ads. Something you just can’t get with...

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How to target people on Facebook with the money to buy your product

How to target people on Facebook with the money to buy your product

I originally wrote this article for Business Zone. We live in a world where people give away so much information about themselves. We use Facebook and the internet daily, leaving a trace of what sites we’ve visited and what content we’ve consumed. To some, this might sound scary, but flip it on its head; as business owners and marketers, this is a huge opportunity. Using Facebook adverts, we’re able to target our ideal client. With our services, the people that we tend to work with have a bit...

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How much should I spend on Facebook ads?

How much should I spend on Facebook ads?

Interestingly, almost everyone that comes to us for Facebook advertising support has run some sort of campaign themselves in the past. They tend to have thrown a few hundred pounds towards ads but haven’t seen results they'd hoped for. The majority of businesses just don’t have the time or expertise to get real results and so they come to us. One of the questions they always ask me before we start working together is: how much should I spend on Facebook ads? This is a great question. With...

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5 Reasons You Should Be Using Facebook Advertising

5 Reasons You Should Be Using Facebook Advertising

You’ve probably heard people talking about why you should use Facebook advertising. It makes sense. When compared to traditional media, such as radio, TV or newspaper, Facebook trumps them for a variety of reasons. In this article I’m going to discuss the top 5 reasons you should start using Facebook advertising for your business now. 1. Your potential customers are there Many businesses come to me and tell me that their customers aren't on Facebook. My reply is always "I can guarantee you...

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Three Things I Learned From Meeting Gary Vaynerchuk

Three Things I Learned From Meeting Gary Vaynerchuk

Everyone who knows me will know I’m a massive Gary Vaynerchuk fan. If there’s one person that inspires me most in business and life, it’s him. Blue Cliff Media is a similar business to VaynerMedia, albeit a lot smaller and I’m obsessed with the #hustle. Yesterday, for the first time, I got the opportunity to meet Gary (and his awesome team), not just once, but twice. I was down in London for the launch of his #AskGaryVee book and despite the saying “Never meet your heroes”, Gary didn’t...

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Facebook advertising: boosted posts vs promoted posts

Facebook advertising: boosted posts vs promoted posts

We’re often approached by business owners asking for advice on Facebook advertising. One of the most common questions is: when should I boost my posts? and, when should I promote my post? These are great questions. Facebook doesn’t provide much guidance on the topic and understanding the similarities and differences between them will allow you to make better budgeting decisions. In this article I’ll explain the differences between boosted and promoted posts and I will share my tips on when to...

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Twitter Advertising: A Beginner’s Guide to effective campaigns

Twitter Advertising: A Beginner’s Guide to effective campaigns

Since Twitter launched in 2006, the social network has grown to an audience of around 320 million monthly active users. There’s no doubt that Twitter is one of the biggest social media platforms, despite their struggle to attract new users. When one thinks about social media advertising, they tend to think about Facebook ads. However, Twitter has a very powerful advertising platform, and is under-utilised by a lot of businesses and marketers. This guide will cover everything you need to know...

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Snapchat: A Guide on How and Why You Should Use it

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young user base. 45% of Snapchat’s users are under 25 and they’re almost at 200 million active users. I’ve seen this shift from a very interesting perspective. Being 21 and in the original Snapchat user demographic, I’ve been actively...

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Social Media in Edinburgh: The top 5 cafes dominating Facebook in Edinburgh

Social Media in Edinburgh: The top 5 cafes dominating Facebook in Edinburgh

At Blue Cliff Media, we work with a wide range of companies in a wide range of sectors, including the food and drink sector. Cafe’s are lucky in that they naturally have a large source of rich content to share. Every day they're baking cakes, making coffee and interacting with customers. Any cafe not using this opportunity on their social media pages are losing out. The ones that are doing social well, will reap the benefits and I wanted to showcase some of the best Edinburgh-based cafes:...

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Edinburgh: Top 5 Social Media Pages

Edinburgh: Top 5 Social Media Pages

No doubt about it, Edinburgh is a beautiful city. What other city can boast both a castle and dormant volcano? Edinburgh’s fascinating history and unique beauty lends itself brilliantly to social media. Any company based in Edinburgh could use this setting to their advantage, so I wanted to make a list of my favourite Edinburgh-based social media pages to provide some inspiration. In no particular order: Beautiful Edinburgh Beautiful Edinburgh has 235,000 likes at the time of writing and they...

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My thoughts on Joe Wicks: The Body Coach

My thoughts on Joe Wicks: The Body Coach

You may have come across Joe Wicks over the last few months. If you have, you’re not alone. Joe shot to fame last year with his 90 Day ‘Shift, shape and sustain’ diet and exercise programme. You might know him from his #leanin15 videos. I’ve been aware of Joe for quite a while now. Previous to Blue Cliff Media, I ran a health and wellbeing company and so I’ve always been big into the fitness industry. Joe has given the industry a much needed shake-up. Having a strong interest in both fitness...

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7 Day Startup – 6 months on

7 Day Startup – 6 months on

On June 29th 2015, I launched Blue Cliff Media. On the 20th June I had just finished reading a book called the 7 Day Startup, by Dan Norris and had decided that I was going to launch a business in just 7 days. On the 21st, I came up with the idea for what is now Blue Cliff Media! It’s been an absolute rollercoaster of a journey, with many highs and lows and I wanted to write an article on everything I’ve done, what’s worked and what’s not. Marketing In our original 7 Day Startup post, I said...

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Who are the best social media marketing agencies in Edinburgh?

Who are the best social media marketing agencies in Edinburgh?

When people enquire about the services we offer at Blue Cliff Media, they often ask us who our competition is and who else provides social media marketing services in Edinburgh and Scotland. I’m not one to shy away from being completely honest with respect to our competition, so I’ve put together a list of some of the best social media marketing agencies in Edinburgh. In no particular order: Shark Dog Sharkdog, founded by Josh Quigley originally launched as a social media management agency....

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The harsh realities of being a business owner

The harsh realities of being a business owner

Launching and growing a business is an incredible adventure. There are euphoric highs, but also crippling lows. I’ve always wanted to run my own business. It’s always been a goal of mine. Leaving school, I didn’t want to take the normal route of University and so instead I moved to Manchester to study at the Peter Jones Enterprise Academy. The whole mantra of the academy is 'Entrepreneurs aren't born; they're made'. I was thinking about this recently and I couldn't help but think when people...

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Outsourcing social media: How much does it cost?

Outsourcing social media: How much does it cost?

*This post was written when I first launched my social media agency* Every week we speak to lots of business owners from all over the country and understandably one of the most common questions they ask us is: How much does it cost to outsource social media marketing? This is a great and very important question for anybody that is thinking about outsourcing their social media marketing. Social media is free to set up but to make the most of it, time and effort is needed. For business owners,...

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The Content Marketing Academy 2015 Review

The Content Marketing Academy 2015 Review

On Friday 4th September, I attended The Content Marketing Academy (TCMA) conference, here in Edinburgh. The Content Marketing Academy conference was set-up by Chris Marr. I've known Chris for a few months now and attending the conference was a no-brainer. TCMA is all about content marketing. It’s about showcasing content marketing and, in some respects, ‘selling’ the concept of content marketing to business owners to give them a better understanding of what it is, how it works, the business...

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5 Killer Social Media Productivity Tips & The Tools To Help

5 Killer Social Media Productivity Tips & The Tools To Help

We all know social media is the most effective and efficient way to communicate your message to your customers. But at the same time, we all know how it can be it can be a drain on our time. I'm sure you don't purposely waste time on social media, but if you're attempting to communicate with your audience ineffectively, the chances are, you probably are wasting your time. And let's get this straight: Time is money. If you want to learn how to really kick-ass at all things social media, read...

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The Definitive Guide to Facebook Groups

The Definitive Guide to Facebook Groups

Facebook groups are underrated. Many people don't understand the purpose of them, the benefits of them or even how to get involved with them. This definitive guide to Facebook groups is aimed to help you understand a little more about Facebook groups and how you can really drum up some business from them. Firstly, a few questions: Would you like to connect with specific groups of people? Would you like to network with your ideal audience? Become more visible on Facebook? If you answered yes to...

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The Social Media Marketing Show, Edinburgh

The Social Media Marketing Show, Edinburgh

Being an Edinburgh based social media marketing agency, it's important to show up at events like The Edinburgh Social Media Marketingx. Not only to learn lots of great insights from the industry, but also to show face and network. I went to the #SMMS yesterday and here's what I thought about it. Content Marketing Academy meetup If anyone can think of a new boyband name for Chris and me, let me know: @MrGavinBell The day kicked off in style with the Content Marketing Academy meetup. I’ve been...

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