How To Create An Effective Landing Page In Under 10 Minutes

When advertisers come to me because their ads aren't working, often it's not actually the fault of the ads. It's because the landing page sucks. If you are running Facebook ads and want them to be profitable, you need a landing page that converts well. If it doesn't,...

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Hustle: Let’s Talk About It (Gary Vee Rant)

Hustle. As an entrepreneur, you've probably heard the term hustle. It's definitely a marmite word. Some love it. Some hate it. But what does it actually mean? Wikipedia tells me it means 'to move quickly with purpose'. Urban Dictionary tells me 'To have the courage,...

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Does Follow/Unfollow Really Work On Instagram?

I don't know how to say this... I've done something bad. I tried the follow & unfollow Instagram method - shame on me! BUT I wanted to get some answers. Does it get more followers? Is it spammy or beneficial? Let's find out. The Instagram Follow & Unfollow Method My...

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4 Books Every Entrepreneur Should Read In 2019

  Does anyone else have a book buying problem but never actually read them? 🤣 I certainly did! In 2018 I set myself a challenge to read more. Why? Simply because I wanted to learn more about life, marketing & business. In this article & video, I share...

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7 Tools You Need To Build a Profitable Sales Funnel

7 Tools You Need To Build a Profitable Sales Funnel

Do you want to scale your business but find business growth difficult? Have no fear! You probably just need a better funnel. A sales funnel (also known as marketing funnel, conversion funnel or just 'funnel') is the process of taking someone from not knowing who you...

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What Is A Sales Funnel? How To Build One That CONVERTS

Marketing/sales funnels are a hot topic in the business and marketing world just now. But what actually are they? How do you create one? And do you even need a funnel? A marketing funnel, often called a sales funnel, conversion funnel, sales pipeline, or just...

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How To Build A SUCCESSFUL Personal Brand

Building a personal brand offers so many advantages in today's world. A personal brand gives you the opportunity to showcase who you are and what you're an expert at. If you're an entrepreneur, building your personal brand is going to allow you to get more PR (and...

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Why Adding Captions To Your Videos Is VITAL! (Tutorial)

Did you know, the average watch time for a video on Facebook is only 6 seconds...? Meaning, you could be spending hours filming, editing and sharing your videos only for nobody to really watch them. Sayyyy whaaat! Nobody wants that. How To Get More Video Views On...

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How To Get More Video Views On Facebook

You spend hours planning, filming and editing your video. You think it's perfect. It's going to go viral. You look at insights to determine the best time to post. You post it, and... Tumbleweed. Sound familiar? If you've posted content on Facebook before, I bet you've...

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The Beginners Guide to Facebook Advertising [2019 Tutorial]

In this free beginners guide, you'll learn everything you need to know about Facebook advertising and how to set up your first campaign. If you're a business owner or entrepreneur and class yourself as a beginner when it comes to Facebook advertising, this training is...

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How To Get Your First 10,000 YouTube Subscribers

How To Get Your First 10,000 YouTube Subscribers

Finding your Youtube channel difficult to grow? Do you want more subscribers? Or maybe you're looking to start a new channel? Listed below is some great advice from branding expert Col Gray on how he grew his channel from 0-10,000 subscribers. We recently interviewed...

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Three Facebook Targeting Hacks You Need To Try

Three Facebook Targeting Hacks You Need To Try

By far, the biggest problem I see people make when they begin advertising on Facebook is… targeting the wrong people. You could have the most incredible offer in the world. The perfect funnel. The most beautiful landing page, branding and design. The most compelling...

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How to add the Facebook pixel to ClickFunnels

How to add the Facebook pixel to ClickFunnels

I’ve used my fair share of landing page and funnel building software over the years, but none is better than ClickFunnels. One of the main reasons I love it, is how well it integrates with Facebook advertising. When I’m running a Facebook ad campaign, collecting...

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3 Reasons You Need To Start Embracing Facebook Video

3 Reasons You Need To Start Embracing Facebook Video

Scroll through Facebook and what do you see? Lots and lots of video. It’s everywhere. We’re all consumers of video content. But only a small percentage of people actually create their own. Why is that? It’s hard. It’s time consuming. We don’t want people to look at us...

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The Great Facebook/Cambridge Analytica Over Exaggeration

The Great Facebook/Cambridge Analytica Over Exaggeration

“I’m leaving Facebook!” They text their friends on WhatsApp, before posting a selfie on Instagram. When the #deleteFacebook movement blew up, it was hard to know who to believe and to know what actually happened. But now that it's all calmed down, we can digest what...

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5 Reasons You Should NOT Hire A Facebook Ads Consultant

5 Reasons You Should NOT Hire A Facebook Ads Consultant

When you decide to run Facebook ads, you have two options: hire someone to run them for you, or learn them yourself. It's a big decision to make: do you spend money on a Facebook ads consultant, in the hope they get you amazing results? Or do you persevere and learn...

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DotCom Secrets by Russell Brunson: Book Review 2019

DotCom Secrets by Russell Brunson: Book Review 2019

If you’re in business, you need to know how to market yourself online. It’s fair to say the author of DotCom secrets, Russell Brunson, is up there with the very best online marketers. I’ve just finished reading it and as someone who has read a lot of marketing books,...

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How To Get Featured On Any Blog Or Podcast

How To Get Featured On Any Blog Or Podcast

I’ve been lucky enough over the last few years, to write for or be featured on the the likes of EOFire.com, Huffington Post, Virgin.com, Kissmetrics, Social Media Examiner and more… Sometimes I'm asked things like ‘how do you write for Huffington Post?’ or ‘how did...

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Are Facebook ads effective for small businesses?

Are Facebook ads effective for small businesses?

A question I hear all the time is ‘Would Facebook ads work for ‘x’ type of business?’. My answer is typically ‘yes, but let’s take a look at a few things first…’. Facebook ads can work for any type of business: whether you’re a one-man-band or a household name....

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Facebook Pixel: What is it and why do you need it?

Facebook Pixel: What is it and why do you need it?

Before you get started with any digital marketing, it's important you set up some of the infrastructure required to be able to track your campaigns. If you're planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...

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Building a Personal Brand Website: Why?

Building a Personal Brand Website: Why?

If you’re reading this, you’re on my new site. Thanks for stopping by! For the last couple of years, I’ve done all my writing on the Blue Cliff Media site, but it never sat well with me. Back when I first started posting on social, I went through the whole personal vs...

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Why I’ve stopped my daily journal after 1,643 days

Why I’ve stopped my daily journal after 1,643 days

Documenting your life is one of the most satisfying things I think you can do. Not only does it give you something to look back upon, but I feel it subconsciously makes you live a better life (who wants to document a rubbish life?) On the 5th September 2012, I packed...

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The Best Vlogging Equipment: What Do You Need To Vlog?

The Best Vlogging Equipment: What Do You Need To Vlog?

Since launching my vlog in 2016, I’ve had countless people ask me what equipment I use. As much as I feel it’s not about the equipment, I still feel obliged to write this article, sharing with you all the gear I use to vlog: from filming to editing to promotion.

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Facebook Ads Guide: A List of the Best Resources

Facebook Ads Guide: A List of the Best Resources

Facebook advertising can be a complex beast. If you’re new to Facebook ads, the whole concept can look and feel really daunting. But, it’s hugely important to have at least a basic understanding of Facebook ads - even if you’re looking to outsource yours. Why?...

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My End of Year Review 2016

My End of Year Review 2016

As 2016 comes to an end, I’ve spent some time up in the Shetland Islands reflecting on what has been an incredible year. December is a special month for me. Things slow down, giving me time to reflect on the year gone, but even more excitingly, plan for the upcoming...

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World Class Communication with Marcus Sheridan

World Class Communication with Marcus Sheridan

On 28th November 2016, the way I communicate changed forever. Have you ever listened to a speaker? Or spoken to someone and felt completely captivated by them? Marcus Sheridan is one of those people. Whether he’s speaking to 5 or 500 people, he’s able to engage with...

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New Start Business of the Year 2016

New Start Business of the Year 2016

On the 18th November 2016, Blue Cliff Media won New Start Business of the Year at the WeDo Scotland awards. I was absolutely delighted to have won the award and I totally didn’t expect it. There’s a big ‘thing’ in the agency world of applying for every award going,...

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Daily Vlogging: The Results Of Vlogging 100 Days In A Row

Daily Vlogging: The Results Of Vlogging 100 Days In A Row

Daily vlogging is something I've always wanted to try. I love coming up with random ideas, challenges and experiments and my latest experiment was to create 100 vlogs in 100 days. The idea was to post them on my Facebook page to see what happened with my page growth,...

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The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival 2016: My 3 Top Takeaways

The Turing Festival is an annual conferenced in Edinburgh. This year was the first year I've attended and it was great. It was a two-day event, on 18-19th August. The first day was a product based day, with the second day being full stack marketing. I only made the...

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Facebook Advertising Set-Up: 3 Things You Need To Do

Facebook Advertising Set-Up: 3 Things You Need To Do

Interested in running a Facebook advertising campaign but not sure where to start? In this article, I’m going to cover the three main things you need to do before you start advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to get the...

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Social Media Jobs Edinburgh: Top Tips For Getting The Job

Social Media Jobs Edinburgh: Top Tips For Getting The Job

Being a social media agency in Edinburgh, we’re often approached by graduates looking for jobs or seeking advice on how to get a job in the social media space. As an agency owner, I wanted to share my top tips for standing out and getting a social media job, despite...

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7 Things that Affect Facebook Advertising Costs

7 Things that Affect Facebook Advertising Costs

Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. But we...

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Pros and Cons of Outsourcing Facebook ads

Pros and Cons of Outsourcing Facebook ads

As the owner of a Facebook advertising agency, I feel it is important to outline the advantages and disadvantages of outsourcing your Facebook ads. For some, it's definitely worthwhile, for others it's worth learning how to run them yourself. In this article I want to...

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How To Make Sales Using Facebook Advertising

How To Make Sales Using Facebook Advertising

Facebook advertising can be a complex beast. You’ve probably seen lots of 'experts' claiming to be able to make you millions, but when you go and try yourself, you struggle to reach the level of success you want? There’s a huge disconnect between the number of people...

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Facebook Advertising Cost: How Much Do Facebook Ads Cost?

Facebook Advertising Cost: How Much Do Facebook Ads Cost?

A question I often hear is: "how much do Facebook ads cost?" It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about how much it costs to advertise on Facebook, Facebook ads pricing and the cost...

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