Now if you want to scale your business, the key is to develop a funnel that converts profitably — but it doesn’t have to be a huge, scary process. And to prove it, I’m going to walk you through the 6 best funnel building tools that’ll allow you to do just that.
Marketing funnels are one of those things that business owners tend to freak out about. You know you need one but you worry that putting it all in place is going to be complicated and time-consuming.
But here’s the good news: you already have a funnel!
A marketing funnel is what we call the process of converting someone from a stranger to a customer. So if you’re an e-commerce site your funnel is when someone clicks on your website, adds to cart, initiates checkout, and adds their payment details. If you’re a service-based business, it might be that someone comes to your website, fills in a consultation form, agrees to a phone call with you and then becomes a client.
1. Landing page tools
Your website is a great starting point for your funnel but even the best websites can be a bit distracting; with so many pages and different places to click and explore it can be hard to get a decent conversion rate. A landing page can be the perfect antidote to the distraction — it’s a more focussed page with one clear call to action that you want your potential customers to take. And with the right tools, you can create landing pages, and improve your sales funnel, fairly quickly and easily.
There are a lot of tools on the market, from ClickFunnels and Leadpages to Unbounce. And depending on your email marketing software you may also be able to use features in Mailchimp or ConvertKit to create landing pages and very basic funnels too. Of those, my favourite is ClickFunnels because of how quickly and easily you can create landing pages and funnels, whether you need a simple funnel or something more complex.
2. Email marketing software
Next up, you need to choose your email marketing software. One of the key functions of your funnel is to move people onto your email list. So when they hit on your landing page and decide to sign up for your free guide or whatever it is you’re offering, you then want to add them to your email list so that you can continue to communicate with them.
As with the landing page tools, there are lots of different options out there. You have Mailchimp, ConvertKit, ActiveCampaign, Aweber, and ClickFunnels has its own built-in email marketing feature too. When I first started in business, I used Mailchimp and while I really did like certain aspects of the software, I found that it didn’t have some of the complex tagging features and automations that I really needed. So now I swear by ConvertKit.
ConvertKit’s tagging features mean that if you have a specific offer you can tag the people who’ve clicked on the offer link and send them follow up emails that’ll be more relevant to them. I’m also a visual person so from a user experience point of view, I appreciate the very visual way that you can build your email marketing sequences in ConvertKit.
Whether on Facebook, YouTube, Twitter or LinkedIn, videos are an essential way to drive more traffic into your funnel. But did you know that the majority of people prefer to watch videos without sound? So if you want to capture their attention and make sure they hang around long enough to engage with you and take action, you’re going to need to create captions for your videos.
Another of the best funnel building tools is a transcription service called Rev.com. All you need to do is send your video to Rev.com and they create your captions and send you a file that you can upload to Facebook, LinkedIn or wherever you’re posting your video. Their service is always quick and the price is reasonable too.
The average watch time for a video on Facebook is just six seconds and if you’re not using captions to capture those people who watch without sound, you’re likely missing out on a huge chunk of views. And when you think about how much time you invest in creating and promoting your video content, it’s worth going the extra mile to make sure you’re catering for how your audience likes to consume content.
If you want to give Rev.com a try, click here to get $10 off your first order.
4. Tracking tools
The next step when you’re thinking about the best funnel building tools to choose is to consider your tracking. When you send people to your funnel, landing page or sales page, you need to know what they’re actually doing when they visit that page. That’s the only way you’ll know how it’s performing and whether or not it’s converting as it should. And that’s where tracking comes in.
There are some amazing tracking tools available. The most obvious is Google Analytics which allows you to see the bounce rate, or how long people stay on your page. This is such useful information because if you see that people are hardly spending any time on the page, you know that you’re not capturing their attention quickly enough. Or if they’re spending a ton of time on the page, reading the content but still not buying, you know that you need to look at improving the copy.
One of the best funnel building tools and one of my favourites is, of course, the Facebook Pixel (I’ve got a blog and video all about that here). If you’re running Facebook Ads to your landing page and your funnel, you want to be able to track how well those ads are performing; you want to be able to track how much you’re spending to acquire each new lead, each new customer, and if you have Facebook Pixel installed at every stage of your funnel, you can track the performance of each ad.
Finally, I want to give a shoutout to Hotjar, an amazing tool that allows you to go super-geeky on the numbers and on people’s behaviour when they visit your site. For example, with Hotjar installed on your site or landing page, you can actually see how people scroll through the page and at what point they click off. You can see which buttons they click and whether they watch your videos. It gives you such an incredible insight into which bits of your page are working…and which bits aren’t.
I love Hotjar so much that I give all members of the Funnel Academy, my marketing funnel online membership community, a 90-day free trial so if you’d like to give it a go, be sure to sign up to the Funnel Academy here.
If you’re building a funnel, creating ads, landing pages and sales pages, you’re going to need some extra help, whether that’s a designer to create some graphics for you or someone to edit the video for your opt-in page. Fiverr is the place to go to hire people with different skill sets to help you out. The best thing about outsourcing some of the smaller things is that it frees up your time to focus on building your numbers.
One small caveat here is to be careful with who you work with on Fiverr — because the people on the site are offering their services relatively cheaply, you don’t always get the best quality service. So do make sure that whoever you choose looks legit and can show you examples of their previous work.
6. Facebook Ads
This has to be one of the best marketing funnel tools. If you have a funnel, you need to send the right people to it and the best way to do that is through Facebook Ads.
With Facebook Ads, you can see how many people have viewed the ad, how many have clicked and, of course, how many have purchased. It’s hands down the best way to get a sense of whether your funnel actually works.
Because when you’re building funnels, the most important thing is getting that stranger to become a customer, in a way that generates profit and by running Facebook Ads, you can see exactly how much you’re spending and whether or not your funnel is profitable. Right now, there’s no better tool and no better advertising platform for sending people to your funnel and for getting them to convert.
So there you have it — my roundup of the 6 best funnel building tools. If you’d like to learn more about any one of them or you’d like access to discounts on tools like these, be sure to check out myfunnelacademy.com, where you’ll also get hours of epic training content as well as a ton of support and guidance as you build your marketing funnel.